Develop a point of sale option for consumers to choose to pay $1.50 per litre of milk instead of $1 per litre of milk, with the entire 50 cent difference going to dairy farmers.
Why is this important?
Dairy farmers are facing a devastating time, with part of this due to the low milk prices consumers pay. This is not sustainable. It has, and will continue to, result in some dairy farmers and their families facing ruin, leaving their farms and killing their herds. Creating an option of differential pricing at the point of sale would enable consumers to pay a fair price for milk and support dairy farmers.
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